The real importance of the study of financial behavior is found in an approach to investing called technical analysis. The two basic approaches are found in two camps fundamental analysis that focuses on the study of the stock value and technical analysis that follows the market behavior.
The basis of technical analysis is the efficient market hypothesis. The EMH assumes that, at some level, the market processes available information and acts accordingly. As such, one can assume that if a stock is trading at a higher volume or if people are shorting the stock, then that is an indicator of some information that has come out about the security that is being process by the efficient market.
Technical analysis looks at a few primary indicators, at least for your purposes, when analyzing the market. The primary factor that one needs to watch is volume. Where are people trading for a day or a historical period of time. A high trading volume of the TTM could indicate that the stock has large price movement.
The other primary factor in technical analysis is watching the statistics. Based on behavior, statistics are often a good indicator of price change and what is likely to happen next. Many technical analyst, or chartists, use a moving average to forecast potential outcomes.
The primary factor to success in technical analysis is timing. So you better sift through the financial bull crap quick and watch those candlestick charts!
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